By Jhani Coetzee | 25 February 2025
In part one, we explored six challenges organisations face when they delay adopting an innovation-first strategy. From integration woes to missed automation opportunities, stagnation is costly. But there’s good news: SAP Business Technology Platform (BTP) provides the foundation to address these challenges head-on, enabling businesses to transform and thrive. In this blog, Jhani Coetzee chats about how you can leverage SAP BTP to solve these issues and unlock the necessary growth in your organisation
In part one, we explored six challenges organisations face when they delay adopting an innovation-first strategy. From integration woes to missed automation opportunities, stagnation is costly. But there’s good news: SAP Business Technology Platform (BTP) provides the foundation to address these challenges head-on, enabling businesses to transform and thrive.
In this blog, Jhani Coetzee, SAP BTP & Technical Lead for the SAP EPI-USE AppHaus Pretoria, chats about how you can leverage SAP BTP to solve these issues and unlock the necessary growth in your organisation.
SAP BTP integrates disparate systems, creating a unified platform where data can flow effortlessly between systems and departments. For instance, SAP Integration Suite connects ERP systems, CRM platforms, and third-party tools, ensuring real-time communication and eliminating manual data transfers.
A marketing team could use the BTP Integration Suite to integrate their SAP Commerce Cloud with a third-party email marketing platform like Mailchimp. This would allow them to automatically sync customer data and segment their audience for targeted email campaigns, improving customer engagement and conversion rates. This can easily be done by using the prebuilt Mailchimp BTP Open Connector.
Without SAP BTP, fragmented systems could force employees to manually consolidate data, consuming valuable time and resources. With SAP BTP, unified systems enhance data accuracy and speed, empowering employees to focus on strategic initiatives that drive growth and innovation.
SAP BTP's scalable, cloud-native architecture supports businesses as they grow. It ensures that infrastructure adapts to increased workloads, new users, or additional functionalities without requiring significant investment in hardware.
A logistics company uses SAP BTP to handle peak-season demand surges. By leveraging the underlining hyperscalers like AWS or Azure, they can scale their operations without system slowdowns, ensuring timely deliveries during high-volume periods.
Scalable solutions empower organisations to pivot quickly in response to market demands. Without SAP BTP, legacy systems could hinder expansion plans, making businesses vulnerable to competitors.
SAP Analytics Cloud, powered by SAP BTP, delivers real-time data visualisation and insights, empowering organisations to make informed decisions quickly.
A sales manager uses SAP Analytics Cloud to track sales performance in real-time, identifying top-performing products and regions, and quickly adjusting sales strategies to maximise revenue.
Real-time analytics empower leaders with actionable insights to make proactive, data-driven decisions that align with business goals. Without SAP BTP, delayed reports could force organisations to react to issues rather than prevent them. With SAP BTP, predictive analytics identify trends early, enabling strategic decisions that drive long-term success and competitive advantage.
Build Process Automation and Robotic Process Automation (RPA) within SAP BTP automates repetitive tasks, freeing employees to focus on high-value activities.
A financial services firm can automate invoice processing with SAP Intelligent RPA, reducing errors and cutting processing time. This would involve automatically performing actions in an Excel spreadsheet. RPA bots interact with applications like a human would, executing workflows with speed and precision, integrated seamlessly into existing SAP systems.
By using SAP BTP process automation, repetitive tasks can be automated and with human intervention to provide additional information or to approve the changes.
SAP BTP’s AI capabilities empower businesses to innovate and stay ahead of the curve. By leveraging intelligent technologies to predict trends, personalise experiences, and optimise operations.
BTP’s Generative AI Hub can be used to generate job descriptions, based on a set of requirements, skills and positions available. This would save HR professionals time and effort by automating the creation of job descriptions. In the retail sector, AI can be used to boost sales for a fashion retailer by analyzing purchasing patterns, which enables the retailer to make personalised recommendations to customers.
The opportunities to introduce AI into business have never been more relevant and practical, with tools and technologies readily available to enhance efficiency, decision-making, and customer and employee experience.
By moving to the cloud , businesses unlock advanced functionalities, including real-time collaboration, automation, and enhanced compliance.
A manufacturer with factories in multiple countries could move to the cloud and adopt BTP to standardize and centralize their production processes. BTP provides access to a wide range of innovative technologies, such as AI, machine learning, and open connectors for integration, enabling the company to develop new products and services, optimise processes, and stay ahead of the competition.
Cloud infrastructure with SAP BTP reduces operational costs while enhancing efficiency and scalability, offering a compelling return on investment. Without SAP BTP, high costs associated with maintaining legacy systems could erode profits.
The cost of inaction is clear: operational inefficiencies, missed opportunities, and a diminishing competitive edge. Each day without SAP BTP pushes you further behind in a world where agility and innovation are non-negotiable.
What happens when your competitors have already harnessed real-time insights and automation, while you’re still stuck navigating silos and outdated systems? The clock is ticking, and the gap is widening.
Interested in seeing how SAP BTP can solve a real-world organisational challenge? Join our webinar in collaboration with G3G; we’ll be giving you an exclusive behind-the-scenes look at how our application, Sign4it, was developed using SAP BTP to solve several proof-of-delivery challenges.
Jhani is a Computer Scientist by trade, but a UI/UX enthusiast at heart. She is the Technical Lead for the SAP AppHaus initiative at EPI-USE Labs where she pursues her passion for great client experience and finding simple solutions to complex problems.