For the majority of retail companies, constant change is a challenge. As businesses strive to stay ahead of their competitors with fresh promotions and pricing strategies, it becomes imperative for products to hit the market promptly.
In the case of B2C companies, the challenge is further intensified by the timely execution of seasonal promotions. Projects unfold sequentially, often overlapping, leaving minimal windows for refreshing test systems. This results in the latest data not reaching development and test systems promptly, ultimately compromising the quality of testing.
In numerous instances, the complexity of test refreshes is heightened by a multitude of interfaces with external systems, such as CRM and PoS. In addition, when B2C data is present in the systems, it becomes crucial to safeguard this information through masking and removal of sensitive data. This must be done without compromising the quality of the data intended for testing and training.
Watch this webinar with our partner Simac, during which we discuss:
