With a background in digital marketing and communications, Amy is adept in market analysis and trend identification, and is enthusiastic about implementing lead generation strategies and marketing campaigns. New to the SAP industry, she is currently the Regional Marketer for the MEA region.
Lesiba Masibe plays a pivotal role in groupelephant.com’s non-profit strategy. We asked him some questions about the incredible work that he and his team at the P.E.A.C.E Foundation do to serve and empower local communities within rural South Africa.
It’s said that “it’s not how much we give, but how much love we put into giving”. This is the philosophy that Lesiba Masibe, ERP Coordinator Limpopo, lives by in his day-to-day activities as part of the P.E.A.C.E Foundation and the work he does within the Group Elephant programme, Elephants, Rhinos & People (ERP).
Lesiba jumped at the opportunity to present at the EPI-USE AppHaus Pretoria media launch at the beginning of August, sharing the incredible work that he and his team at the P.E.A.C.E Foundation do to serve and empower local communities within rural South Africa.
The insights and experiences shared then were part of a bigger story, and led us to asking him more about the pivotal role he plays in Group Elephant’s objective of alleviating poverty, in combination with the conservation of rhinos and elephants.
These were Lesiba’s responses to our questions:
I connect and facilitate relationship establishment and management with partners collaborating with Group Elephant for the implementation of the Elephants, Rhinos & People model.
This is done in various ways, including:
Community engagement and development, and the conservation of rhinos and elephants, are two sides of the same ERP coin. It has been proven over time that conservation efforts undertaken with communities as spectators, or playing a minimal role, languishing in poverty, unemployment, lack of economic opportunities and knowledge of the industry, is unsustainable.
The work we do in bridging the gap between conservation and community involvement includes:
I have been the Chairperson of the P.E.A.C.E Foundation Trust, a sister organisation to Group Elephant, for over ten years since I joined as a Trustee in 1997.
The P.E.A.C.E Foundation work is anchored around community empowerment and development. So, when the ERP opportunity came, it presented an opportunity for us to increase our footprint and rightfully, to also get involved in an inevitable calling to protect rhinos and elephants.
My commitment to wildlife conservation and community empowerment was cemented, among others, by two moving experiences:
Most of the interventions we have been involved in have been less about human-wildlife conflict, but more about:
However we have always been ready to jump into situations where human-wildlife conflict is happening to assist in finding a solution!
I enjoy everything I do in ERP!
Getting buy-in from communities, as well as lack of capacity among community structures to engage constructively in partnerships, is always a problem.
In addition to these, acquisition of land for our purpose, especially from communities who have been forcefully removed from their ancestral land by previous policies, is not easy.
We are able to overcome these through being transparent about what we do, conducting capacity-building workshops for community structures, and allowing potential community partners to enrol transaction advisors of their choice during negotiations.
We are looking at
These initiatives have already gone beyond the Limpopo province and South Africa, as we have started crafting our footprint in Namibia through the ERP work we are undertaking there.
I see ERP getting stronger, and continuing to build bridges of collaboration and hope between communities of different backgrounds, especially in the conservation and community development landscape.
For more information about the ERP non-profit programme and how you can get involved, visit https://www.erp.ngo/
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